Hope you find some cool stuff while you’re here!
B2B / Saas / Web / 0-1
As the UX designer, I worked with the clients to understand the process behind escrow services and ideated for it to be generalized to smaller value transactions. The resulting dashboard system allowed for seamless transaction creation, tracking and admin control.
Role Based, Journey Mapping, Wireframing, Responsive Design, Client Management
B2C / EdTech / Web / 0 - 1
As a product management lead, designer and workshop facilitator, I co-founded a non-profit organization with a web-app resource platform. The application collates teaching and progress tracking tools to improve the efficiency, impact and consistency of youth groups and grassroots level NGOs, and secured funding as one of the winners of the Global Goals Hackathon, 2021.
Participatory Research, Product Management, Responsive Design, Collaboration, Workshop Facilitation, Systems Thinking
Card Game / Illustration / Early Learner Development
As a designer, researcher and illustrator for the card game, I learned about early learners' development needs and how they intersect with gender. ‘Call It’ explores the possibility that gender stereotyping might be reduced without explicitly addressing gender at all, encouraging acceptance of counter-stereotypical roles.
Research, Iteration, Game Design, Psychology, Print production, Marketing
UX Audit / Cognitive Ergonomics / Usability Testing
During a classroom project, I conducted a thorough analysis of the Coursera application, learning a range of qualitative and quantitative methods. After testing with 27 users I created a report of actionable insights to redesign the application for better wayfinding and accessiblity.
Red Routes / Heuristic Analysis / HTA & SHERPA / USability Matrix / System Usability Scores / NASA TLX
B2C / Consumer Experience / Delighters
For my graduation thesis, I interned as a UX designer on the Microsoft Edge team. The project focused on themes such as delight, virality, user psychology, personal statistics and data while increasing stickiness and engagement in the browser.
This project is under NDA.
Competitor analysis / Affinity mapping / User Segmentation / Empathy mapping / Journey mapping / Wireframing / Interface design
B2B / Saas / Discrete Industries / 0 - 1
As an interaction designer at SAP Labs, I research, ideate and design with a cross-functional team for the Complaint Handling Application. The product helps analysts manage complaints seamlessly from end-to-end and provides a holistic view on the issue status and the follow-up activities of complaints.
This project is under NDA.
Competitor analysis / Affinity mapping / User Segmentation / Empathy mapping / Journey mapping / Wireframing / Interface design
Published in ACM Design Library, presented at IndiaHCI 2020: 11th Indian Conference on Human-Computer Interaction
© 2023 Malavika Vijayan. All Rights Reserved.
Made with love, Figma and many Vanilla Lattes
Write to me on @v.malavika297@gmail.com if something caught your eye. Always open to chat!